Campaigns I Studied

When we first started looking at different campaigns, we checked out a variety of different ones to get ideas for our campaign.

We researched the Guerrilla Girls campaign first. This was a campaign about representing women's rights through art. It featured naked women with gorilla heads. It was supposed to represent women not having to be naked to be models. I don't really think we did much on this campaign so it wasn't that enjoyable for me.

The second campaign we studied was one by Saatchi & Saatchi about road safety. When Rob from Saatchi & Saatchi came in, we studied the road safety campaign, "Don't let your friendship die on the road" which is a campaign about young teenagers avoiding their friends dying on the road. I quite liked this campaign because it is one that I feel is important and I've also seen it on a number of occasions on TV.

We were asked to study Unicef's Rights of a Child. This include all of children's right from the right to clean water to the right to a free education. I think this campaign was quite interesting as it's suprising to see how many rights children are supposed to have but some children don't get.

The final campaign we studied was an optional one. I chose to do WaterAid as I feel that it is really sad the amount of people who don't have access to clean water. The campaign is based around supplying third world countries with enough clean water for survival. I enjoy this campaign as I probably know most about it because I chose to donate to it for our Diloma campaign.