How I Organised My Campaign

For my campaign I am working with Cheyenne, Philomena and Farah to donate to WaterAid and the Pete Brennan Memorial Trust.

We originally had the idea of hosting a talent show to raise money but we dropped the idea when we found out that we probably wouldn't have enough time to host it well.

We then decided that we could have a teacher pie toss where students would pay to throw pies in teachers' faces.

We issued each other roles for the campaign, I was the recorder and graphic designer so I was in charge of writing down everything we did and designing things like posters to promote our campaign.

We did some research on the amount of water around the world. We found out some very interesting stuff like:

• One in eight of the world's population does not have access to clean water.
• Over two million people die from water-related diseases every year.
• Worldwide, 2.5 billion people live without access to safe, and clean human waste disposal facilities.

We also studied how pie tosses are held. We found some useful information such as pies are not always used, sometimes alternatives such as wet sponges or shaving cream are used. We decided that we should use shaving cream for our event since it would be cheaper.

I used a variety of skills such as graphic and ICT skills when designing the posters, postcards and animations and I also used my English persuasion skills to promote our event.

The message of out campaign was to get people of all ages to donate to WaterAid since people don't have nearly enough water and we take it for granted. The aim of the posters and WaterAid quiz was to make people feel sorry and guilty so they were more likely to donate to our campaign.

This related to our search because

Our target audience was everyone because this is a big cause and it affects so many people in the world. The pie-toss event was targeted at years 7-11 since they were the people who were to be participating in the event.

We promoted our message by putting up a variety of posters up around the school to promote out event. We also raised awareness by making an informative powerpoint with facts about the amount of water in the world and then we made a fun quiz for years 7-9 to participate in afterwards.

I think our campaign was very successful because we got £61 in total from the event and there was a lot of people that seemed to enjoy it.

Final Project Animation

I have finished my project animation and uploaded it to Youtube:

Campaigns I Studied

When we first started looking at different campaigns, we checked out a variety of different ones to get ideas for our campaign.

We researched the Guerrilla Girls campaign first. This was a campaign about representing women's rights through art. It featured naked women with gorilla heads. It was supposed to represent women not having to be naked to be models. I don't really think we did much on this campaign so it wasn't that enjoyable for me.

The second campaign we studied was one by Saatchi & Saatchi about road safety. When Rob from Saatchi & Saatchi came in, we studied the road safety campaign, "Don't let your friendship die on the road" which is a campaign about young teenagers avoiding their friends dying on the road. I quite liked this campaign because it is one that I feel is important and I've also seen it on a number of occasions on TV.

We were asked to study Unicef's Rights of a Child. This include all of children's right from the right to clean water to the right to a free education. I think this campaign was quite interesting as it's suprising to see how many rights children are supposed to have but some children don't get.

The final campaign we studied was an optional one. I chose to do WaterAid as I feel that it is really sad the amount of people who don't have access to clean water. The campaign is based around supplying third world countries with enough clean water for survival. I enjoy this campaign as I probably know most about it because I chose to donate to it for our Diloma campaign.